The Genesis is based on the new rear-wheel-drive platform previewed at the New York Auto Show last year, and has high hopes as the first entrant into the luxury car market for Hyundai in the US car. In its domestic market, Hyundai have had a large rear wheel drive V8 powered Equus for years, but this is the first time that they have developed a premium car of this type for more demanding export markets as well.The Genesis is the same size and will compete with the Infiniti M, Pontiac G8 and Lexus GS. It is an undeniably handsome and well-resolved design, but is also very conservative and slightly derivative with some of the flavor of a Lexus LS mixed with an Infiniti M, and a post E60 3-series rear trunk.
Interior styling is dominated by a ‘retro-style' organic, flowing center IP combining well with the exterior graphical detail aspects.It has a higher level of perceived quality than any Hyundai before and is very well-equipped, but overall it is very generic.The large sedan market in the US is one of the most conservative in the world, so perhaps this conservative new entry from Hyundai makes sense. Together with the forthcoming and more distinctive Genesis coupe, Hyundai will be entering the premium sector with a very competitive pair of designs.
Interior styling is dominated by a ‘retro-style' organic, flowing center IP combining well with the exterior graphical detail aspects.It has a higher level of perceived quality than any Hyundai before and is very well-equipped, but overall it is very generic.The large sedan market in the US is one of the most conservative in the world, so perhaps this conservative new entry from Hyundai makes sense. Together with the forthcoming and more distinctive Genesis coupe, Hyundai will be entering the premium sector with a very competitive pair of designs.
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