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Wednesday, May 25, 2011

Nissan Micra Diesel demand rises due to petrol price hike

Japanese car maker Nissan Motor Company has sold over 14,000 Nissan Micra cars in India since the launch of the hatchback in July last year, sources said.
The Japanese automobile company also plans to launch a multi-utility vehicle in 2012 besides a recent proposed launch of sedan segment car Nissan Sunny. The Nissan Sunny India version is expected to be priced at Rs6.8 lakh to Rs7 Lakh.In India, Nissan India has offered four car models including Nissan 370Z, Nissan Micra, Nissan Teana and the SUV Nissan X-Trail. Sources said that the Japanese earthquake and catastrophe had no impact over production of Nissan cars in India. Besides reports have also come in that Nissan has no immediate plan of introducing any electric cars in India. Car industry experts believe that there is a significant rise in the demand for diesel cars due to the sudden hike in petrol prices. However, rising interest rates coupled with inflationary pressures have further dampened and made the Indian car market more competitive and aggressive as well.Sources said that in such a situation, car makers which are able to offer truly high quality cars have survived. Despite the fact that there was a global meltdown situation prevailing in the recent years, Indian market was hailing high and almost all the international car companies have set India as their target, added sources. Meanwhile, Nissan Micra entry into the diesel segment last December was timely and it helped the company to tap in the rising demand well. Besides the local consumption, the company also exported 56,000 units of Nissan Micra. Sources also said that since the launch, demand for Nissan Micra Diesel has increased.

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