The buyers of the Nissan Leaf are pretty rich

The manufacturer Nissan has developed a profile of buyers of environmentally friendly cars Leaf. The study shows that it is highly appreciated by consumers in wealthy class.

The Leaf is generally used as a primary vehicle

While a few thousand cars Nissan Leaf brand had already been put into circulation on U.S. roads, Brendan Jones, marketing director of the manufacturer, has analyzed the profiles of buyers of electric cars. Thus, approximately 60% of sales of the vehicle was also named "Car of the Year 2011" across the Atlantic was made in California including Los Angeles and San Francisco. According to statistics gathered by the manufacturer, most buyers use the Leaf as the main car, although the model was a time considered the vehicle of the home.


Buyers with high incomes

Another figure that puts more value Japanese manufacturers showed that 19% of customers who purchased a Leaf model would also be in possession of the Prius, the car powered gasoline-electric hybrid from Toyota. This statistic is probably related to the fact that the incomes of affected customers are high with an average of $ 140 000. This, more than 95% of the Leaf buyers preferred the high-end version of the Nissan Green. In addition, the brand has insisted that 48% of reservations Leaf pattern is converted to actual purchase but did not specify what happened with the remaining 52%